That’s where we discovered Buddy, a sweet terrier/bichon mix found walking the streets. Given the inexpensive preponderance of man’s best friend available at this web site, I never understood why one would spend thousands at a pet shop.
Still, my family and I would regularly visit the Escondido Mall pet shop to sigh over the dogs from Midwestern puppy mills. Then we’d go home with new appreciation for the furball patiently awaiting us.
When that pet shop closed, I suggested the Humane Society open a storefront there to give away animals needing adoption. Economics and logistics prevented the idea’s implementation, but the universe apparently welcomed it.
Today a shop called Escondido Pets sits at the same site. While the majority of their inventory is expensive, the front dozen slots are dogs available for adoption.
For around $100 a family can walk out with the sweetest faces and personalities in town. These are dogs that have lived in unpleasant situations who’ll never forget the value of a loving home.
The store manager advised me they’ve placed about 100 dogs since the first of this year.
By no coincidence, the dogs being adopted also need leashes, collars, cages, dog bowls, snacks, and toys. All are available there for immediate purchase.
Which means unloved animals are getting homes and the store is increasing market share while doing something admirable. Even if their other dogs are from puppy mills, Escondido Pets deserves kudos for helping unwanted pooches get adopted.
Regardless of what you sell in your own business, somewhere there’s a worthy cause that’ll benefit from your involvement and participation.
Try collecting spare change at your cash register for the March of Dimes. Or contributing goods and services to a silent auction at your church.
Regardless of how you get involved, customers will quickly link your name with the wider good you’re doing. They’ll also think of you first when they’re looking to do business in your category.
Helping those most in need is worthwhile year-round. Even if it cuts into the bottom line short-term, it’s potentially profitable over the long-run.
Because let’s face it: giving is good for the soul.
*This story originally appeared in the Pomerado Newspaper Chain, and is reprinted with permission of the author.